What is the concept of the class?
This
class specializes in Shop-At-Home selling techniques to maximize the
sales potential of every customer appointment. This selling system will
introduce you to an innovative method in use for over 20 years, but
little known to any except those who have trained under the
world-renown instructors who give this class.
This
system will allow you to close a sale before you measure windows and
before you bring in product samples. You will save hours and hours, yet
do a far better job of building lifelong client relationships.
Is business management training included?
In
addition to selling techniques, the class will introduce business
owners (but not employee consultants) to innovative marketing and
management systems. Any owner considering increased advertising or
hiring employees will find exceptional methods to save thousands in
mistakes, and to move to a new, higher sales level at a much faster
rate than otherwise possible.
Is Home Study Available?
Yes, via WCU Online courses and Lessons
Internet Online Courses
You
will receive a list of online courses for advance study generally 2 to
4 weeks prior to attending Class B-121 Professional Window Coverings
Sales. These lessons are essential to your learning experience
and should be completed prior to attendance in class. You will
receive an announcement and invitation for each WCU Online
lesson. While the lessons will take only about one-hour
each, be sure you allow time to complete these lessons
Home Study Assignments
In
addition to your Internet Online study, you will receive home study
assignments such as researching your sales statistics for appointments
completed, closing ratios, and average size of customer sale. You
will also have assignments relating to competitive intelligence and
analysis. Be certain to complete these home study assignments
before arriving at class.
Classroom Attendance
The
B-121 Professional Window Coverings Sales class takes place over 3
days—usually Monday through Wednesday--at a hotel easily accessible by
shuttle to an airport. See Daily Program
for details of the daily schedule. This class is presented 4-5
times annually in various airport locations for easy
accessibility. Most are held at the Best Western, BWI, near
Thurgood Marshall Baltimore-Washington International
Airport. See Classroom Courses for dates and locations
What are the training goals?
-
To make more money immediately by improving closing percentages, the
average size of each customer sale, and to improve profit margins on
every sale closed.
- To learn how to build lifetime client relationships so customers buy from you again and again, and refer you to their friends.
-
To put the fun back into decorating for you and your customer. You will
take “selling” out of your presentation and just Make-A-Friend.
-
To save you hours and hours every week by not making design
presentations to customers unless they are ready to buy immediately;
and, by pricing the job in minutes on your first home appointment.
Never again return to your office to work up quotes.
Who Should Attend This Class?
This class is designed for
-
Experienced business owners and decorating sales consultants who want
to save time and to sell more with the same number of appointments
- Business owners who want to move to a new level of operations with better marketing and management
-
Business owners who sell either blinds and “Hard” products or draperies
and “Soft” products and want to learn to sell the product category they
do not sell now
- Business owners who want to increase profit margins or want to add new employees profitably
- New consultants who seek a career change as professional shop-at-home window fashions consultants
- New business owners who want to avoid mistakes and grow at a faster rate
- Any business owner or decorator who needs higher sales and increased confidence working with customers in their home
-
The classroom segment is intended for decorators and consultants who
know the basics of products and measuring windows. If the consultant
has limited or no experience with window fashions products, extra
attention should be devoted to Home Study materials and assignments to
be prepared for classroom work.
Why Should You Attend?
If you are satisfied with your business as it is, there is no reason to
attend the Professional Window Covering Sales Class. However, if you
are searching for answers about how to grow your business, this is the
one class you must attend. You will learn about the industry, your
personal sales potential, the potential to manage others, and how to
develop a plan to get from where you are now to where you want to be in
the future.
In a few short days
you will become excited about your own potential and the future for
your business. You’ll learn a professional selling system that will
remove the frustration of spending time with customers who don’t buy;
you will increase the joy of working with people who value your
service; and, for the first time, you will discover the magic of the
“Wonderful World of Window Coverings.” If you have been searching for
answers to grow your business and to make it more fun than you ever
thought possible, don’t miss this class.
Why invest in education?
If you have ever wondered why franchised businesses and national chains
achieve higher sales in their first year than thousands of independents
can achieve in five years, the reasons are simple: Training in
products, selling techniques, and marketing. If you know the products,
you can now learn selling and marketing that will catapult you past
competitors and assure you of larger, more profitable sales, more
easily than ever.
Why this educational class?
Very simply, this is the most respected and effective class anywhere on
sales techniques, marketing, and business management. If you want to
grow your business – if you are stuck on a level or simply ready to go
to the next level – there is no more effective way to prepare yourself
than attending this class.
Who are the Instructors?
Jo Ann Brezette
is widely recognized as the most effective window treatment sales
trainer in the world. Brezette is the co-author of “Selling to the
Limit” and author of “Sales Utopia”; she also serves as columnist for
Window Fashions Magazine. Brezette continues to stay active at the
retail level, serving “favorite customers” and long-time clients.
Steven C. Bursten
is the leading national authority on Shop-At-Home window fashions
sales, marketing, and management; Bursten is the author of “Bootstrap
Entrepreneur,” a book on new business start up; he is also the founder
of Decorating Den Systems, Inc., an International franchisor. Bursten
has innovated industry-leading Internet technology for retailers and
decorators, and is a columnist for Drapery & Window Coverings
Magazine.
Valerie Bursten,
industry expert, co-founder of Decorating Den Systems, window fashions
designer, marketing expert and co-owner of custEmers.com. Valerie
Bursten contributes the consumer viewpoint to fashion marketing and
sales training.
Steve Wishnow,
former Sr. VP of Advertising & Promotion for Hecht’s Department
Stores, a division of the May Company. Wishnow managed a $140 million
retail ad budget, and served as a leading industry expert for national
advertising trade associations. He has experience working with over 100
window coverings retailers and decorators with sales from under $50,000
per year to over $5 million.
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